Day Zero Report from Barcelona
Oct. 2nd, 2007 08:04 pm![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
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elijah_findsDay Zero was shown tonight at the film festival in Barcelona. This is just in from the producer and posted with his permission:
Well, all I can say is that if the audience tonight was any indication, Day Zero definitely plays in Spanish. I can't tell you how many people came up to me afterwards and told me how much they enjoyed it, how it made them think, and how unlike most American films it is (which I gather is a compliment...) Good stuff.
Did any LJers, or anyone you know, see this in Barcelona?
Next stop, London.
Also, here's his explanation about the same day release theory and proximity of theater and DVD release dates. There was discussion about this a couple of entries back.
The expression is "day and date" - meaning simultaneous release of a film in multiple media and or markets at the same time.
The reason for this is to capitalize on the marketing dollars spent. As has been pointed out, DVD sales are a huge piece of the pie now, actually more than box office in many cases (or at least more than the distributors' share of BO). So it makes sense to spend heavily to promote the DVD as well as the theatrical release.
But if a distributor spends $1 promoting the theatrical release, and another $1 promoting the DVD release, that's $2. If they do it day and date (or close to it), they may choose to spend, say, $1.50, for the same overall result. That's the theory anyway.
The most recent example was "Bubble" which was not at all successful. However, even casual research into the film will tell you why - other than the fact that it was an experimental Steven Soderberg film, there was absolutely nothing to recommend it. In other words, it probably wouldn't have been successful even if did not have a day and date release.
All this means the jury is still out on the notion. One thing is certain though - "windows" - the periods in which films are released on different media - are shortening/collapsing, as it's the most effective way to stretch marketing dollars.
Well, all I can say is that if the audience tonight was any indication, Day Zero definitely plays in Spanish. I can't tell you how many people came up to me afterwards and told me how much they enjoyed it, how it made them think, and how unlike most American films it is (which I gather is a compliment...) Good stuff.
Did any LJers, or anyone you know, see this in Barcelona?
Next stop, London.
Also, here's his explanation about the same day release theory and proximity of theater and DVD release dates. There was discussion about this a couple of entries back.
The expression is "day and date" - meaning simultaneous release of a film in multiple media and or markets at the same time.
The reason for this is to capitalize on the marketing dollars spent. As has been pointed out, DVD sales are a huge piece of the pie now, actually more than box office in many cases (or at least more than the distributors' share of BO). So it makes sense to spend heavily to promote the DVD as well as the theatrical release.
But if a distributor spends $1 promoting the theatrical release, and another $1 promoting the DVD release, that's $2. If they do it day and date (or close to it), they may choose to spend, say, $1.50, for the same overall result. That's the theory anyway.
The most recent example was "Bubble" which was not at all successful. However, even casual research into the film will tell you why - other than the fact that it was an experimental Steven Soderberg film, there was absolutely nothing to recommend it. In other words, it probably wouldn't have been successful even if did not have a day and date release.
All this means the jury is still out on the notion. One thing is certain though - "windows" - the periods in which films are released on different media - are shortening/collapsing, as it's the most effective way to stretch marketing dollars.
